Become a certified Digital Media Marketing expert with our comprehensive Digital Media Marketing course in Lahore, offered by Nexskill.
Course Flow or Roadmap
Launch your career with the Digital Media Marketing course in Lahore at Nexskill. This course provides hands-on experience in social media marketing, content creation, paid advertising, and analytics across all major platforms. Whether you're a beginner or looking to enhance your marketing skills, our expert instructors deliver industry-ready training over a 6-month duration. The course is designed to help you master the latest digital marketing strategies, tools, and trends to build successful marketing campaigns that drive real business results.
What Does a Digital Media Marketer Do?
Now available in Lahore, Karachi, Islamabad, Rawalpindi, Sialkot, Faisalabad, Multan, Gujranwala, and Online across Pakistan. You can choose your preferred campus or attend virtually from anywhere with our interactive e-learning platform and live instructor sessions.
Module Topics
A Digital Media Marketer creates and executes marketing strategies across social media platforms, search engines, and digital channels. They develop engaging content, manage paid advertising campaigns, analyze performance metrics, and optimize marketing funnels to increase brand awareness, generate leads, and drive sales. These professionals are skilled in using tools like Facebook Ads Manager, Google Analytics, Canva, and marketing automation platforms to deliver measurable results and ROI for businesses.
Course Curriculum Overview
1Digital Marketing Fundamentals & Strategy
2Social Media Marketing (Facebook, Instagram, LinkedIn)
3Content Creation & Visual Design
4YouTube Marketing & Video Content
5Google Ads & Search Engine Marketing
6Facebook & Instagram Advertising
7Email Marketing & Automation
8Analytics, Reporting & ROI Measurement
9Influencer Marketing & Collaboration
10Portfolio Development & Campaign Management
Course Duration & Mode
Duration: 4 Months
Modes: Online & Physical
Campuses: Arfa Tower, Johar Town, Gulberg
Sessions: Weekday & Weekend Batches Available
Comprehensive Course Modules
1Digital Marketing Fundamentals & Strategy
Module 1
2Social Media Marketing (Facebook, Instagram, LinkedIn)
Module 2
3Content Creation & Visual Design
Module 3
4YouTube Marketing & Video Content
Module 4
5Google Ads & Search Engine Marketing
Module 5
6Facebook & Instagram Advertising
Module 6
7Email Marketing & Automation
Module 7
8Analytics, Reporting & ROI Measurement
Module 8
9Influencer Marketing & Collaboration
Module 9
10Portfolio Development & Campaign Management
Module 10
Who Should Attend?
Nexskill offers this course at competitive rates with flexible installment options. Contact us for current pricing and available discounts. Enroll online or visit your nearest campus. Special offers available for early bird registrations and group enrollments.
Detailed Weekly Learning Schedule
📅 Schedule: 2 Interactive Sessions Per Week
Total Lectures: 16 | Duration: 2 hours each
Digital Marketing Foundation
2 hoursLearning Objectives:
- •Understanding digital marketing landscape
- •Marketing funnel and customer journey
- •Setting marketing objectives and KPIs
- •Industry trends and career opportunities
Social Media Strategy & Planning
2 hoursLearning Objectives:
- •Platform selection and audience research
- •Content planning and editorial calendars
- •Brand voice and messaging strategy
- •Community management best practices
Facebook Marketing Mastery
2 hoursLearning Objectives:
- •Facebook business page optimization
- •Content types and engagement strategies
- •Facebook Groups and community building
- •Organic reach and algorithm understanding
Instagram Marketing & Growth
2 hoursLearning Objectives:
- •Instagram profile optimization
- •Stories, Reels, and IGTV strategies
- •Hashtag research and implementation
- •Instagram Shopping and business features
Content Creation Fundamentals
2 hoursLearning Objectives:
- •Content types and formats
- •Visual design principles
- •Canva and design tools mastery
- •Content repurposing strategies
Video Marketing & YouTube
2 hoursLearning Objectives:
- •YouTube channel setup and optimization
- •Video content planning and scripting
- •YouTube SEO and discoverability
- •Monetization and growth strategies
Google Ads & Search Marketing
2 hoursLearning Objectives:
- •Google Ads account setup and structure
- •Keyword research and targeting
- •Ad copywriting and optimization
- •Search vs Display advertising
Facebook & Instagram Advertising
2 hoursLearning Objectives:
- •Ads Manager navigation and setup
- •Audience targeting and custom audiences
- •Ad creative best practices
- •Campaign optimization and scaling
Email Marketing & Automation
2 hoursLearning Objectives:
- •Email marketing platforms and setup
- •Lead magnets and list building
- •Email sequences and automation
- •Segmentation and personalization
LinkedIn Marketing for Business
2 hoursLearning Objectives:
- •LinkedIn profile and company page optimization
- •B2B content strategy and networking
- •LinkedIn advertising and sponsored content
- •Professional relationship building
Analytics & Performance Tracking
2 hoursLearning Objectives:
- •Google Analytics setup and navigation
- •Social media analytics and insights
- •KPI tracking and reporting
- •Data-driven decision making
Influencer Marketing Strategy
2 hoursLearning Objectives:
- •Influencer identification and outreach
- •Collaboration terms and contracts
- •Campaign planning and execution
- •ROI measurement for influencer campaigns
E-commerce & Conversion Optimization
2 hoursLearning Objectives:
- •E-commerce marketing strategies
- •Landing page optimization
- •Conversion rate optimization techniques
- •Shopping ads and product promotion
Marketing Automation & Tools
2 hoursLearning Objectives:
- •Marketing automation platforms
- •Workflow creation and management
- •CRM integration and lead nurturing
- •Productivity tools and time management
Emerging Platform & Trends
2 hoursLearning Objectives:
- •TikTok marketing and viral content
- •Emerging social platforms
- •AI tools for marketing
- •Future trends and adaptation strategies
Portfolio & Career Development
2 hoursLearning Objectives:
- •Building a marketing portfolio
- •Client acquisition and freelancing
- •Career paths in digital marketing
- •Personal branding and networking
Learning Outcomes
Enroll Now – Online & In-Campus Batches Starting Soon! Limited seats available. Begin your journey to mastering digital marketing with Nexskill's comprehensive training program.
Why Choose Nexskill?
Perfect For These Professionals
Students interested in digital marketing careers
Business owners wanting to market online
Professionals looking to switch to marketing
Freelancers expanding their service offerings
Entrepreneurs building their brand presence
Marketing enthusiasts wanting practical skills
Course Fee & Enrollment
Skills You'll Master
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Master comprehensive digital marketing strategies
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Create engaging content across all platforms
✓
Run successful paid advertising campaigns
✓
Analyze and optimize marketing performance
✓
Build a professional marketing portfolio
✓
Understand marketing automation and tools
✓
Get certified by Nexskill with job placement support
Ready to Become a Digital Marketing Expert?
Why Students Choose Nexskill
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Industry-experienced marketing professionals as instructors
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Hands-on learning with real campaigns and clients
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Career guidance, job assistance, and freelancing support
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Latest marketing tools and platform access
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Flexible payment plans and affordable fees
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Active alumni network and ongoing community support