Google Advertisement - NeXskill Trainings - Fast Track IT Trainings Educational Platform in Pakistan

Learn Google Advertisement

Objectives

Google Ads is Google’s online advertising program. Through Google Ads, you can create online ads to reach people exactly when they’re interested in the products and services that you offer.

Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website. Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget.

There’s no minimum spending commitment, and you set and control your own budget. You choose where your ad appears, set a budget that’s comfortable for you, and easily measure the impact of your ad.

Course Content

Introduction to Google Advertisement.
Overview of Google Ads Platform.
Setting Up Google Ads Campaigns.
Keyword Research and Ad Copywriting.
Understanding Ad Extensions.
Bidding Strategies in Google Ads.
Targeting Options (Demographics, Location, etc.).
Display Advertising on the Google Network.
Video Advertising with YouTube Ads.
Google Ads Analytics and Performance Measurement.

Who is this program for?

This course is best for those who wants to start a career in digital marketing. Or

Professionals who want to either start a career in digital marketing or transition from a completely different career into it.
Entrepreneurs who want to advertise on Google Ads for their own business.
Small businesses who don’t want to pay high fees to agencies and set up their Google Ads account in-house instead.
Marketing professionals who want to get acquainted with the most popular digital marketing channel.
Digital marketing professionals who want to audit and improve their Google Ads account.