Learn Influential Marketing
Objectives
Before learning the specific factors that affect marketing, it’s important to understand what are marketing influences?’ Marketing influences are the factors that may affect a company’s ability to connect with its customers. This can include internal factors, such as a company’s corporate structure, equipment and available resources. It can also include external factors, such as economic, political and environmental conditions. Both external and internal factors can impact how a customer or client responds to a company and determine how a company might grow.
Marketing influences refer to all factors that impact the promotion and delivery of products or services to consumers. Understanding these factors can help company’s strategies the development and design of successful products or services and boost revenue.  In this course, we define what marketing influences are and discuss the internal and external factors that affect marketing.
Course Content
Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.
- This course is about strategies. Although there is no all-purpose, one-size-fits-all influencer marketing strategy template, you will learn how to tailor one for a wide variety of B2B, B2C, and nonprofit organizations using the two-step flow model of communication.
- Your final project for this course is to create a pitch deck for a social media influencer strategy. The purpose of your final project is to give you a concrete artifact that you can use to demonstrate your mastery of new competencies and skills to either the executives in your current organization or to prospective employers.
Who is this program for?
Influencer Marketing is a rapidly growing field – in fact, experts project the industry of influencer marketing will be worth up to billions by 2021. If you consider yourself a savvy social media expert, working in Influencer Marketing might be a fun and exciting way to learn how companies are using each unique platform to advertise products, expand their reach, and grow their audience. With the industry seeing such incredible growth, companies are jumping at the chance to hire skilled Influencer Marketers who understand the nuances of the market and who can help them forge exciting partnerships.
Career Opportunity
After this course, you may start your career as:
- Archives Assistant
- Digital Marketing Specialist
- Associate Design director
- Digital Production Artist
- Administrative Assistance