Learn Google Advertisement
Objectives
Google Ads is Google’s online advertising program. Through Google Ads, you can create online ads to reach people exactly when they’re interested in the products and services that you offer.
Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website. Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget.
There’s no minimum spending commitment, and you set and control your own budget. You choose where your ad appears, set a budget that’s comfortable for you, and easily measure the impact of your ad.
Course Content
In this course you will learn most Google Ads agencies prefer to keep to themselves tested and proven techniques to create and set up a successful Google Ads account. You will learn how to set up the most effective campaigns to attract and convert quality leads on your website, and get the answers to all your questions about the most popular advertising platform in the world:
- How to create and set up your Google Ads account, if you don’t have one yet.
- How to choose the right settings for your campaigns and not get lost in the process.
- Which campaigns to set up on your account to boost more leads and how to structure them into ad groups, keywords and ads.
- How to find the best keywords and how to buy them in the right way.
- How to create great ads following Google’s rules and my own best practices and how many ads to put inside each ad group.
- Why you absolutely need ad extensions and how to set many of them up on your account.
Who is this program for?
This course is best for those who wants to start a career in digital marketing. Or
- Professionals who want to either start a career in digital marketing or transition from a completely different career into it.
- Entrepreneurs who want to advertise on Google Ads for their own business.
- Small businesses who don’t want to pay high fees to agencies and set up their Google Ads account in-house instead.
- Marketing professionals who want to get acquainted with the most popular digital marketing channel.
- Digital marketing professionals who want to audit and improve their Google Ads account.
Career Opportunity
After successfully completing this course you may choose professions enlisted below:
- Social media marketer
- Digital Marketing Associate
- Marketing Science Professional
- Creative Strategy Professional
- Media Planning Professional
- Media Buying Professional
- Marketing Developer
- Advanced Marketing Developer
- Advertising API Developer
- Community Manage