The process of advertising a company’s products and services through social media websites and networks is known as social media marketing (SMM). The key to helping your audience or consumers better understand your business on social media is to connect with them there. It is very beneficial for the growth of your company. The only social media training you’ll ever need is the recently revised Social Media Certification. You’ll be able to control the conversation surrounding your company, promote consumer loyalty, and draw in new clients and business partners. Creating a successful social media plan will support all of your other inbound marketing strategies while also boosting brand awareness, promoting word-of-mouth advertising, and attracting customers. The ideal medium for inbound marketing is social media, to put it another way.